LinkedIn Ads Ecosystem

Lead design for ad experiences across LinkedIn's broader ecosystem, from specific ad formats on platform (video, events, jobs, etc) and all ads running off-platform on the Audience Network. Each balanced both sides of the marketplace: member experience for seeing ads and marketers running them.

Marketer Tools

On the marketer side, I designed new surfaces to manage ad campaigns & content, introduce new ad formats working with complex permissions & workflows, and crafting data visualizations to analyze performance.

LinkedIn Audience Network Ads

Lead design for all ad formats shown across LinkedIn Audience Network on connected TV, mobile, and desktop third-party publishers. Built advertiser tools to manage brand safety and control where ads appear.

LinkedIn Landing Pages

Standalone web pages created on LinkedIn for advertisers to easily generate leads. Created member experience & advertise experience to create, manage, and view performance of pages.

Interstitial Video Ads

Launched in-stream video ads across premium publishers — Bloomberg, Forbes, Reuters, WSJ — through LinkedIn's Wire program.

Ad Personalization using AI

Supported team running ad personalization testing experiments at scale increasing overall ad revenue.

Successful experiments like including member avatar in viral header have been fully released raising overall ad revenue by 2%.

Post Analytics on Pages

Designed analytics dashboard for promoted posts on LinkedIn Pages.

LinkedIn Ads Ecosystem

Lead design for ad experiences across LinkedIn's broader ecosystem, from all ads running off-platform on the Audience Network to interstitial video and lead-gen landing pages. Each balanced both sides of the marketplace: member experience for seeing ads and advertisers running them.